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PUREGrain High-Def

PureGrain HD Logo

Engineered to look and feel like the real thing

PureGrain™ High-Def by Engineered Floors® is the first domestically made luxury vinyl tile (LVT) that uses digital print technology to create high-resolution designs directly on a high-density SPC core. These designs are three dimensional, providing real grain you can see and feel. The creative process begins with scanning unique wood species, which allows for unlimited design possibilities and minimal plank repeat for the most authentic wood look available today.

Key Features & Benefits

Illustration of umbrella

Waterproof

Spills and stains wipe away, leaving nothing behind

Illustration of wood planks

Installs over most
existing floor

Minimal prep work for installation

Illustration of paw prints

Paw Print Protection

Extra protection against pet scratches and scuffs

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Quiet comfort
underfoot

Distinctively soft comfort compared to traditional hard surfaces

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High Dimensional Stability

Much less movement and shrinkage than hardwood

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High indentation resistance

You can drop the ball with no issues

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Pet-friendly

Worry-free flooring for your furry companions

Illustration of wood planks

Authentic Wood Look and Feel

The most realistic DLVT on the market, scanned from real wood

Illustration of planks of many lengths

Designed with 35 Unique Planks

More unique planks reduces repetition

Illustration of US Flag

Made in the USA Built to Last

Faster delivery, with no import tariffs or supply chain issues

The PureGrain Difference

1 — Protective Top Coat
A matte finish provides a low gloss visual that hides surface imperfections.

2 — Lacquer Layer and Texture Build Up
This layer provides unhindered color clarity and realistic wood texture (EIR).

3 — Decor Layer
This layer gives the floor its design and appearance, mimicking the look of natural materials like wood.

4 — Primer Base
This layer provides a perfect canvas to start the printing process.

5 — Thicker Core Layer
This is the thickest and most important layer, made from a mixture of recycled wood pulp, foaming agents, and polymer materials; this layer provides unmatched indention properties perfect for high traffic areas.

6 — 1.5mm Attached Underlayment Layer
The attached pad provides both sound reduction and ease of installation.

The 6 layers of PureGrain HD flooring

The Four D’s of
PureGrain High-Def

Depth

Compared to traditional film products, our High-Def digital print technology produces designs with 5X more color clarity.

Durability

Evertuff Clearcoat® provides built-in protection using a UV coating in place of a traditional wear layer, increasing abrasion properties.

Dimension

Using digital embossing, structure is built up on the surface of the board, creating an exact texture match to the real wood it’s based on.

Design

Each wood style starts from real wood samples, designed with 35 unique plank patterns, deducing duplication and pattern repetition.

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