PureGrain Endure Flooring Technology

Engineered to withstand life’s messes in high-traffic areas

From pets to parties, your home faces constant challenges. PureGrain Endure is built to withstand it all. Its high-density, stone core delivers unbeatable durability and performance, perfect for high-traffic areas. It’s flooring designed for real life.

Key Features & Benefits

High-Traffic

Active lifestyles are covered with our durable top layer

Pet Friendly

Worry-free flooring for your furry companions

Indentation Resistant

You can drop the ball with no issues

Easy to Clean

Waterproof, stain resistant, and cleans with a wipe

Waterproof

Spills and stains wipe away, leaving nothing behind

How we make PureGrain Endure

1 — Wear Layer
Clear wear layer that protects your floor from scratches, spills, and everyday wear and tear.

2 — Decor Layer
This layer gives the floor its design and appearance, mimicking the look of natural materials like wood.

3 — Core Layer
The rigid core of SPC flooring, made from a blend of calcium carbonate, PVC, and stabilizers, provides exceptional strength and stability.

4 — Attached Underlayment Layer
The attached pad provides both sound reduction and enhanced comfort properties.