PureGrain Comfort Flooring Technology

Engineered for a luxurious warmth and softness underfoot

Warm, quiet, and incredibly soft underfoot. Manufactured with a unique blend of PVC and foaming agents, this WPC flooring has minuscule air pockets within its core. This air creates a distinctively soft feel compared to traditional hard surfaces. It also retains warmth, resists transferring cold, and absorbs sound. It all adds up to an elevated experience of comfort underfoot that simply can’t be replicated.

Key Features & Benefits

Waterproof

Spills and stains wipe away, leaving nothing behind

Pet Friendly

Worry-free flooring for your furry companions

Soft underfoot

Distinctively soft comfort compared to traditional hard surfaces

Realistic Texture

Layers of color and texture to enhance the natural finish of the floor

Installs over most existing floor

Minimal prep work for installation

How we make PureGrain Comfort

1 — Wear Layer
Clear wear layer that protects your floor from scratches, spills, and everyday wear and tear.

2 — Decor & Vinyl Layer
This layer gives the floor its design and appearance, mimicking the look of natural materials like wood.

3 — Core Layer
This is the thickest and most important layer, made from a mixture of PVC and foaming agents; this layer provides the softness underfoot and waterproof properties.

4 — Attached Underlayment Layer
The attached pad provides both sound reduction and enhanced comfort properties.