PURECOLOR High-Def
Shades of color that fit your style
PureColor High-Def® carpet incorporates up to 24 colors in every carpet, adding layers of complexity for a more vibrant visual and a more natural feel. All these different, subtle shades mean the carpet pairs perfectly with your surrounding surfaces and colors with ease, guaranteeing a carpet that will evolve with you and your decor.
Key Features & Benefits
Stain Resistance
Shrugs off tough stains like coffee, red wine, chocolate, and ketchup
Cleanability
Safe to clean, even with a bleach solution
Fade Resistance
Stands up to prolonged sunlight day-in and day-out
High Definition Visuals
HD scans of real wood printed directly on plank
Color Consistency
True color goes all the way through the fiber
Soil Protection
Exclusive anti-soil solution repels dirt from every fiber
The Four D’s of PureColor High-Def
Depth
By incorporating up to 24 colors in every carpet, layers of shade complexity provide for a more vibrant visual and natural feel.
Durability
The tailored fabrication of PureColor High-Def combined with its high twist construction allow for industry leading durability metrics.
Dimension
The high resolution finish of PureColor High-Def allows you to see and feel every strand of fiber for never before seen color clarity in a soft surface.
Design
The multicolor makeup allows every carpet to match and compliment more of your surrounding surfaces and decor, providing more flexibility and design options.
32%
less energy
42%
less greenhouse gasses
87%
less water
Made in the USA
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