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Distinctly beautiful. Distinctly durable.

PureGrain® delivers nature-inspired realism with engineered strength built for every project.

The beauty of wood, without the worry.

PureGrain flooring brings together the timeless beauty of natural wood with the advanced performance of modern engineering. Designed to suit every room and every budget, PureGrain offers versatile style without compromise. Each plank is crafted using superior technology for exceptional durability, stability, and realism, so you can enjoy the look you love with the confidence that it’s built to last.

Waterproof

No more worries about product being damaged by topical moisture in your home

Pet Friendly

Worry-free flooring for your furry companions

Authentic Wood Look and Feel

Inspired by real wood, designed to impress

Made in the USA

PureGrain High-Def has faster delivery, with no import tariffs

Superior Scratch Resistance

Stands up to everyday life while maintaining its original beauty.

Easy to Clean

Spills and stains wipe away, leaving nothing behind

Five Lines To Choose From. The Choice Is Yours.

Select the PureGrain product line that unites design-driven aesthetics with rugged construction and long-term confidence.

Puregrain High-Def

High-definition LVT that beautifully replicates the color, texture, and character of real hardwood — offering lasting style, comfort, and durability for busy homes.

Puregrain Comfort

Warm, quiet, and incredibly soft underfoot WPC. Bring the serenity of nature indoors with PureGrain Comfort.

Puregrain Endure

With a high-density rigid SPC core, PureGrain Endure® is the rugged flooring perfect for high-traffic areas.

Puregrain Renew

Manufactured from 90% renewable wood resources and PVC-free, PureGrain Renew is our most sustainable flooring option.

Puregrain Flex

Designed to look great and perform even better, this easy-to-install glue down flooring provides style to fit any budget.

PawPrint™ Protection: Love your pets. Love your floors.

You don’t have to sacrifice your floors for the furry parts of your family. PureGrain hard surface flooring features PawPrint™ Protection, a built-in layer of defense against scratches, stains, and everyday wear. Engineered for durability and easy cleanup, it’s designed to handle paws, play, and everything in between—so you can live beautifully and worry-free.

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Get Inspired

See how PureGrain fits into your space and your lifestyle.

Explore our Image Gallery

Browse our flooring inspiration to find your perfect match.

Flooring Style Quiz

Still stumped? Answer a few simple questions and we’ll help narrow your search.

Our Hard Surface Technologies

Every line of PureGrain hard surface flooring is built on advanced technology that ensures lasting beauty and performance. From high-definition imaging that captures the natural texture and depth of real wood to multi-layer construction that resists dents, scratches, and moisture, each detail is engineered for everyday life. Innovative core technologies provide superior stability and strength underfoot, while protective finishes keep surfaces looking flawless for years to come. Explore all five lines to discover the innovations that set them apart.

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Frequently Asked Questions

Select the product line below to view related questions.

What is digital print DLVT?

It’s a next-generation LVT that uses advanced digital printing directly to the core instead of traditional film layers to deliver unmatched realism.

What are the benefits of digital print technology?

Digital print allows limitless design options, faster updates, and sharper details that mimic natural wood and stone. It also allows us to replicate the product for years to come.

How does PureGrain compare to traditional LVT?

PureGrain High-Def provides deeper textures, improved clarity, and color consistency from plank to plank. We also offer 35 unique planks compared to traditional LVT.

Is PureGrain waterproof?

Yes, all PureGrain High-Def products are 100% waterproof.

Where is PureGrain High-Def DLVT sourced from?

PureGrain High-Def is designed by nature and made in your backyard. Our manufacturing facility is located in Dalton, GA with all components being sourced from within the USA. From dust to plank, our material travels less than half a mile before being loaded and sent to your storefront.

Does digital print affect colorfastness?

No—PureGrain products are engineered with fade-resistant inks and protective coatings.

Can PureGrain High-Def planks be installed over existing floors?

Yes, as long as the surface is clean, level, and structurally sound.

How do you clean PureGrain High-Def flooring?

Approved use with gentle cleaners and steam mops. Avoid waxes to maintain finish integrity.

Does PureGrain High-Def look uniform across large areas?

Yes, digital print ensures consistent visuals without pattern repeats typical of film-based products.

Why should retailers promote PureGrain High-Def?

It offers cutting-edge design flexibility, faster lead times, and a unique competitive advantage to attract modern homeowners.