Think LVP Lowers Your Home’s Value? Think Again.

Today’s modern engineered floors and luxury vinyl plank (LVP) have come a long way from the plasticky, outdated products of the past. In fact, when chosen well, flooring upgrades can be one of the smartest ways to boost your home’s style, function, and resale value—without draining your budget or your weekends.

Beautiful Floors That Buyers Actually Want

Let’s get one thing straight: the flooring market has changed. A lot. Homebuyers (and homeowners) are now prioritizing:

• Low-maintenance surfaces
• Waterproof or kid-proof performance
• Wide plank wood looks in natural tones
• Cohesive, clean designs across spaces

Modern LVP and engineered flooring hit all those points—and more.

New Tech = Higher Value (Not Lower)

Older LVP may have been thin, shiny, and short-lived—but that’s not what Engineered Floors is about.

Our PureGrain® and Empower™ collections are:

• 100% waterproof
• Fade- and dent-resistant
• Quiet underfoot (perfect for multi-level homes)
• Built with long-term warranties that appeal to modern buyers

Paired with timeless wood looks like white oak, walnut, or ash, these floors can actually increase buyer interest, especially when selling in competitive markets.

Flooring ROI You Can Feel Good About

Whether you’re updating a forever home or staging for resale, flooring is one of the few home improvements where you’ll see the value instantly. Here’s why:

• Updated floors make the whole home feel refreshed
• Consistent floors create flow between spaces
• Wood-look LVP + engineered hardwood are buyer favorites
• Neutral tones help buyers envision their own style

Engineered hardwood still leads for resale ROI, but LVP is closing the gap fast—especially in kitchens, basements, entryways, and family zones where durability matters.

One Less Thing to Worry About

Life’s busy enough. Your floors should help—not add to your stress. That’s why today’s high-performance surfaces are made to:

• Stand up to pets, spills, and kids
• Clean easily—no harsh chemicals or tools needed
• Look good for years to come, without constant upkeep

And when it’s time to sell? You’ve already made a great impression.

Bottom Line

Today’s luxury vinyl and engineered flooring are nothing like the products of the past. They’re built for busy homes, designed to impress buyers, and backed by technology and warranties that protect your investment.

Whether you’re making space for your growing family or prepping your house for the market, a high-quality floor can do it all—beautifully. Explore Engineered Floors’ waterproof flooring collections and find a local retailer.